Soft Skill - Disaster in Nepal

Nepal, officially the Federal Democratic Republic of Nepal is a landlocked country located in South Asia. Nepal is the world's 93rd largest country by land mass and the 41st most populous country. It is located in the Himalayas and bordered to the north by the People's Republic of China, and to the south, east, and west by the Republic of India. Nepal is separated from Bangladesh by the narrow Indian Siliguri Corridor and from Bhutan by the Indian state of Sikkim. Kathmandu is the nation's capital and largest metropolis.

The April 2015 Nepal earthquake (also known as the Gorkha earthquake) killed more than 8,000 people and injured more than 19,000. It occurred at 11:56 NST on 25 April, with a magnitude of 7.8M_w or 8.1M_s and a maximum Mercalli Intensity of VIII (Severe). Its epicenter was the village of Barpak, Gorkha district, and its hypocenter was at a depth of approximately 15 km (9.3 mi). It was the worst natural disaster to strike Nepal since the 1934 Nepal–Bihar earthquake.

A major earthquake occurred in Nepal on 12 May 2015 at 12:50 pm local time (7:05 am UTC) with a moment magnitude of 7.3, 18 km (11 mi) southeast of Kodari. The epicenter was on the border of Dolakha and Sindhupalchowk, two districts of Nepal. This earthquake occurred on the same fault as the larger magnitude 7.8 earthquake of 25 April, but further east than the original quake. As such, it is considered to be an aftershock of the 25 April quake. It struck at a depth of 18.5 kilometres (11.5 mi). Shaking was felt in northern parts of India including Bihar, Uttar Pradesh and West Bengal. Tremors were felt as far as about 2400 kilometers away from the epicenter in Chennai.

There are some of the landmarks and facilities which were severely damaged by the earthquakes:

Uma Maheswar Temple

Dharahara Tower

Durbar Square

Basantpur Square

Badly Damaged Road

In my opinion, severely damaged roads, houses, infrastructures, and tourist sites give so big influence on economical aspect. Economical aspect also connects to the tourism aspect. Nepal will experience on decreasing number of tourist, because of the badly damaged tourist sites. Moreover, local visitors and tourists also prohibited to climb the Everest Mountain due to bad access and so many amount of damage throughout Nepal. The Kathmandu City (Nepal's Capital) also has a bad layout. There are so many buildings in the city itself. So, if an earthquake happens again, it will be tough and difficult rebuilt it.

There were so many buildings such as schools, infrastructures, houses, tourist sites, towers were severely damaged by the earthquakes. Besides that, most of the buildings were made from low quality material because of so many historical heritage building.

So changing, the construction material will be good way at least to make the building strong and minimize any damage, although it will be the same (severe damage) as well if the earthquake happens again. Nepal also need  to borrow some funds to the world bank, in order to repair and rebuild some facilities and infrastructures that were destroyed from the earthquake. 

Source:
http://en.wikipedia.org/wiki/Nepal
http://en.wikipedia.org/wiki/April_2015_Nepal_earthquake
http://en.wikipedia.org/wiki/May_2015_Nepal_earthquake
http://www.washingtonpost.com/blogs/worldviews/wp/2015/04/25/nepal-earthquake-reduces-world-heritage-sites-to-rubble/
http://news.discovery.com/history/nepal-landmarks-destroyed-by-quake-photos-150427.htm

Picture from:
http://www.google.com

Soft Skill - 10 Tourist Sites in Indonesia

When vacation time has arrived, many people are getting ready for a vacation with family or friends. There are so many tourist attractions in the world that could be a reference for holiday. When on vacation people would spend their holiday in a beautiful, interesting, and amazing sites. Here are some of the Indonesia's popular tourist sites that are considered to be the best tourist sites in the world.

1. Raja Ampat Papua

Raja Ampat Papua

 

Raja Ampat is one of pride Indonesian archipelago located in the eastern part of Indonesia precisely in the area of West Papua. Raja Ampat is famous for its underwater beauty. Nearly half the world's fish species in the Raja Ampat Sea. There are also many inns that serve the comfort and beauty of the natural landscape Raja Ampat. Raja Ampat considered to be one of many good diving spot in the world.

2. Bali

One of the Bali's Beach

Bali Map

Bali in Indonesia is very popular tourist in the world. Everyone must be familiar with Indonesia from Bali. On the island, there are many tourist attractions that you can visit. There is a beautiful beach resort of Kuta to enjoy the sunset. There Ubud which provide natural sights with a rural atmosphere and also there are other tourist attractions are no less beautiful as Bedugul, Tanah Lot and many more. People considered Bali to be the Paradise in Earth.

3. Bunaken, North Sulawesi

Bunaken 

Indonesia is very famous for its beautiful underwater tour which is  Bunaken marine park. Bunaken is located in the province of North Sulawesi. By doing snorkeling at Bunaken sea, you will be pampered with beauty of coral reefs and fish are very beautiful. Due to the natural beauty of the underwater, therefore Bunaken into 10 most popular tourist attractions and the best in Indonesia.

4. Yogyakarta

Tugu Yogyakarta

Yogyakarta is famous for its cultural tourism. The hospitality of its citizens and the comfort of the city became the main attraction of the city commonly dubbed with this student city. There are historical attractions such as the Prambanan temple, Borobudur, Yogyakarta Palace and Taman Sari. For those of you who like shopping at a very low price, you can also visit the Malioboro area. In addition to historical and cultural attractions, you can also enjoy a wide range of culinary treats at a very low price.

5. Lombok

One of the Lombok's Beach

Lombok Island is located in the province of West Nusa Tenggara. Lombok Island is a collection of several small islands. Lombok island tours are mostly tourist beach. There Senggigi beach is famous for its underwater beauty. There Gili islands with several smaller islands such as water Gili, Gili Meno and Gili Terawangan who has clean white sand is very beautiful, with a beauty that no one island of Lombok including the 10 most popular tourist attractions and the best in Indonesia.

6. Mount Bromo

Mount Bromo

Never say already visited various tours in Indonesia that have not been visited Mount Bromo. Bromo mountain located in East Java region precisely in the national park Tengger, Semeru. You will be able to enjoy the beauty of the sunrise which is very charming, if you climb to the top of Mount Bromo.

7. Komodo Island

Komodo Island

Komodo Dragon

Komodo Island is an island located in the Nusa Tenggara islands. Komodo Island is known as a habitat for native animals dragons (komodo). The island is also the Komodo National Park which is managed by the Central Government of Indonesia. Komodo National Park has been designated as a New Seven Wonders of Nature in mid-May 2012 version of the New 7 Wonders organization. Komodo are ancient animals that only exist in Indonesia, therefore we should be proud of having the island of Komodo. In addition to enjoying the rarest animal life, you also can enjoy the beauty of nature is no less amazing.

8. Toba Lake

Toba Lake

One of the 10 best and most popular tourist attractions in Indonesia next is Lake Toba. The lake is located in the province of North Sumatra. Lake Toba is a lake that cratered contained a small island in the middle. Wide lake Toba is almost equal to the area of several districts, therefore the lake Toba is the largest lake in Southeast Asia.

9. Wakatobi

Wakatobi

Wakatobi become one of the national park that has the beauty of the underwater world also as good as the Raja Ampat and Bunaken tourist sites underwater. For those of you who like to dive, you should obligatory visit Wakatobi. Wakatobi located in Southeast Sulawesi province.

10. Toraja

Toraja's Traditional House

For those of you who like the culture, you must visit the Tanah Toraja are included into the 10 most popular tourist attractions and the best in Indonesia. While visiting Tanah Toraja, came while holding funerals. Let you can witness the ceremonial Tanah Toraja people.

Source:
http://indocelebandnews.blogspot.com/2012_11_18_archive.html
http://www.daftarmenarik.com/2014/09/10-tempat-wisata-terpopuler-dan-terbaik-di-indonesia.html

Pictures from:
https://www.google.com

Soft Skill - Tourism

1. Definition of Tourism:

Tourism is travel for recreation, leisure, religious, family or business purposes, usually for a limited duration. Tourism is commonly associated with international travel, but may also refer to travel to another place within the same country. The World Tourism Organization (WTO) defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes". 

According to Cambridge Dictionary Online, tourism is the business of providing services such as transports, places to stay, or entertainment for people who are on holiday.

According to Law No. 9 of 1990 concerning tourism Chapter I Article 1; stated that tourism is an activity trip or part of these activities are carried out voluntarily and temporarily to enjoy the object and attraction

So the sense that it contains elements of tourism, namely: (1) The journey, (2) Do a voluntary, (3) temporary Characteristically, (4) The trip was wholly or partly intended to enjoy the object and attraction.

While the notion of objects and attractions according to Law No. 9 of 1990 is targeted trips that include:
1. Creation is God Almighty, in the form of a state of nature as well as flora and fauna, such as landscapes, beautiful panorama, with a jungle of tropical forest plants and rare animals.

2. Human works of tangible museums, ancient heritage, heritage, art and culture, agro-tourism (agriculture), tourism tirta (water), adventure tourism, recreation parks, and entertainment venues.

3. Target special interest tours, such as: hunting, hiking, caves, industry and crafts, shopping places, rivers rushing water, places of worship, places of pilgrimage and others.

Then at number 4 in the Act No. 9 of 1990 is explained also that tourism is anything related to tourism, including the concession objects and attractions as well as related efforts in the field. Thus tourism include:
1. All activities associated with travel.
2. Objects and tourist attraction, such as: area attractions, theme parks, heritage areas (temples, tombs), museums, reservoirs, cultural arts performances, good social life, and that is natural: natural beauty, volcanoes, lakes, beaches and so on.
3. Concession services and tourism facilities, namely:
a. Tourism businesses (travel agents, travel agents, guides, conventions, incentive travel and exhibition, impresario, tourism consulting, tourism information);
b. Business tourism facilities consisting of: accommodation, restaurants, bars, tourist transport and so on;
c. Efforts services relating to the operation of tourism.

According to Robert McIntosh Tourism along the Oka A. Gupta Shaskinant Yoeti (1992:8) is a combination of symptoms and the relationship arising from the interaction of tourists, businesses, host governments and host communities in the process of attracting and serving tourists and other visitors.

According to Richard Sihite in Marpaung and Bahar (2000:46-47) describes the definition of tourism as follows: Tourism is a journey that people do for a while, which was held from one place to another to leave the place, with a plan and a purpose not to seek or make a living in the places visited, but simply to enjoy recreational activities and pertamsyaan or to meet the diverse desires.

According to the broader definition proposed by H. Kodhyat (1983:4) is as follows: Tourism is traveling from one place to another, temporary, done individually or in groups, an attempt to seek a balance or harmony and happiness to the environment in social, cultural, nature and science. Meanwhile, in the opinion of James J. Spillane (1982:20) argues that tourism is an activity to travel with the purpose of obtaining pleasure, find satisfaction, knowing something, improve health, enjoying sports or rest, task, pilgrimages and others.

According One Wahab (1975:55) argues that tourism definition of tourism is one kind of new industries that can accelerate economic growth and employment, increase incomes, living standards and stimulate other productive sectors. Furthermore, as a complex sector, tourism industries are also realizing classics such as handicraft and souvenir industry, lodging and transportation.

While the notion of Tourism according to Law No. 9 of 1990 in Chapter I Article 1, that tourism is anything related to the operation of tourism. This means that all the activities and affairs in connection with planning, organization, implementation, supervision, good tourism conducted by the government, the private sector and the community is called Tourism.

Nyoman S. Pendit (2003:33) describes tourism can also provide a direct impetus to the progress of the progress of the construction or improvement of port port (sea or air), local roads, local transport, hygiene or health programs, pilot projects and the gym culture of environmental sustainability and so on. All of which can provide both profits and fun environment for the community in the area concerned area for tourists and visitors from outside. Tourism can also provide encouragement and contribution towards the implementation of development projects for various sectors of countries that have developed or advanced economies, which in turn the tourism industry is a reality in the midst of other industries.

Tourist Site in Indonesia:

There are so many tourist sites in Indonesia. One of them is Wakatobi:

 

Wakatobi is a very beautiful island with stunning views of the sea and the beach are very bieu on tour by coral reefs. Located in the South East Sulawesi, Indonesia and among the Banda Sea and the Flores Sea. The name Wakatobi is derived from the names of the main islands that make up The Island, Kaledupa, Tomea Wangiwangi, and Binongko. This island group is part of a large group called the "Tukang Besi Islands". Here are a variety of biodiversity known as Wallacea. This is part of the National Park. The island is 6° south of the equator, this area benefits from a range of the Banda Sea and about 3,000 fish species have been classified. The island is very remote and is still only a small population that has comfort, this place really is a paradise of lush tropical rain forest, Palm trees and golden sands is far from the reality of civilization. The island Dive Resort offers unlimited diving, with a minimum of 3 boat dives per day and free access to the house reef just a few meters from the beach. Located in the middle of a secluded Island Islands group known for adventure travelers as a Blacksmith.

2. Opinion about Tourism and Wakatobi:

In my opinion, Tourism is a form of leisure trip where tourists who are having the trip aim to reach relaxation and forget for a moment about the life problems and burdens of life. In other words, tourism is also a business that provides facilities to tourists to enhance the tourists' satisfaction and relaxing time while they are having a trip.

I chose Wakatobi because of the place is very beautiful. There are so many tourists from US, Europe, and many more go to Wakatobi to enjoy Wakatobi's beauty. Wakatobi also known as one of the most popular diving place, same as Bunaken located in Northern Sulawesi. The beauty of marine biota certainly unrivaled by the Great Barrier Reef located Australia. Sadly, so many citizens of Indonesia don't know the beauty of Wakatobi, or maybe they don't know about Wakatobi at all. Instead, they prefer go abroad than exploring Indonesia's itself.

Source:

http://en.wikipedia.org/wiki/Tourism

http://dictionary.cambridge.org/dictionary/british/tourism

http://adefebridinata-viitbi-staibks.blogspot.com/2012/01/what-is-tourism.html

http://www.sulawesi-experience.com/wakatobi-tourism.html

Picture from :

http://www.google.com

Soft Skill - Iklan Laptop

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Penulisan Bahasa Iklan

Teori Penulisan Bahasa Iklan:

Kata iklan (advertising) berasal dari bahasa Yunani, yang artinya adalah menggiring orang pada gagasan. Adapun pengertian iklan secara komprehensif adalah semua bentuk aktivitas untuk menghadirkan dan mempromosikan ide, barang, atau jasa secara nonpersonal yang dibayar oleh sponsor tertentu.

Secara umum, iklan berwujud penyajian informasi nonpersonal tentang suatu produk, merek, perusahaan, atau took yang dijalankan dengan konpensasi biaya tertentu. Dengan demikian, iklan merupakan suatu proses komunikasi yang bertujuan untuk membujuk dan menggiring orang untuk menganbil tindakan yang menguntungkan bagi pihak pembuat iklan.
Iklan yang memiliki daya tarik termasuk iklan yang berguna untuk memancing tanggapan (respons) dari konsumen. Supaya berdaya tarik maka materi iklan diterjemahkan dalam eksekusi iklan. Dalam hal ini, kategori yang dipakai rasional dan emosional, atau kombinasi keduanya.

Sebuah produk atau jasa wajib memposisikan diri untuk menempatkan citra produk atau jasa ke dalam benak konsumen. Untuk itu, hal-hal spesifik yang perlu mendapatkan perhatian, antara lain, atribut, harga, kualitas, penggunaan, persepsi pemakai, dan kategori produk. Yang tak kalah pentingnya adalah mencari dan menempatkan posisi khusus dalam pikiran konsumen.

Bahasa dalam iklan dituntut untuk mampu menggugah, manarik, mengidentifikasi, manggalang kebersamaan, dan mengkomunikasikan pesan dengan koperatif kepada khalayak (Stan Rapp & Tom Collins, 1995: 152).

Dengan demikian, struktur kata dalam penulisan iklan adalah:
1. Menggugah : mencermati kebutuhan konsumen, memberikan solusi, dan memberikan perhatian.
2. Informatif : kata-katanya harus jelas, besahabat, komunikatif, dan tidak bertele-tele apalagi sampai mengabaikan durasi penayangan.
3. Persuasif : rangkaian kalimatnya membuat target audience nyaman, senang, tentran, dan menghibur.
4. Bertenaga gerak : komposisi kata-katanya menghargai waktu selama masa penawaran/masa promosi berlangsung.

Untuk menyampaikan gagasan pikiran tersebut dalam suatu bahasa, seorang penulis iklan harus mengetahui aturan-bahasa tersebut, seperti tata bahasa, kaidah-kaidahnya, idiom-idiomnya, nuansa atau konotasi sebuah kata, dan sebagainya. Syarat ini adalah syarat yang mutlak.

Gaya bahasa dan jenis kata dalam iklan yang dibuat untuk surat kabar tentu berbeda dengan iklan yang dibuat untuk ditayangkan di radio atau televisi. Sebab surat kabarmemeningkan mata dan dapat diamati orang dengan lama. Sementara itu radio mementingkan telinga dan TV mementingkan mata dan telinga. Kedua yang terakhir ini bersifat sekelebat.

Selain itu, bahasa yang dipakai dalam pembuatan iklan harus mampu mengarahkan target audience untuk membeli, menggunakan, atau beralih ke produk jasa yang diiklankan. Tentu saja, perlu juga diperhatikan apakah produk yang diiklankan baru ataukah sudah lama. Gaya dan jenis bahasa yang dipakai pun harus sesuai dengan target audience.

Dalam kaitan dengan kebahasaan, ternyata ada dua jenis bahasa yang harus dibedakan. Kedua jenis bahasa itu berkaitan dengan bahasa normatif dan bahasa deskriptif. Kedua jenis bahasa ini ternyata juga memiliki serbaneka laras bahasa komunikasi. Oleh karena itu, serbaneka laras bahasa komunikasi perlu mendapat perhatian, seperti laras jurnalistik, laras SMS, bahasa sehari-hari, seperti gue, ente, ane, lo, doi, wkwkwkwk, EGP, caper, dll.

Di samping laras bahasa yang wajib mendapat perhatian, ada pedoman kebahasaan yang digunakan untuk bahasa iklan, seperti:
1. Komunikatif (mudah dipahami);
2. Sederhana bahasanya;
3. Tanpa kalimat majemuk;
4. Berbentuk kalimat aktif;
5. Padat dan kuat bahasanya;
6. Positif bahasanya, bukan yg bersifat menjatuhkan pihak lain;

7. Dan yg paling penting masuk akal/logis.

Untuk menulis naskah dengan menggunakan bahasa Indonesia, mereka harus menguasai EYD. Agar maknanya dapat ditangkap oleg target audience. Bahasa mesti menyimpan makna ketika kita ungkapkan pada orang lain, agar mereka memahami apa yang kita ungkapkan tersebut. Bahasa yang informatif, menerangkan 5W+1H secara jelas dan singkat sesuai dengan hal yang akan di-iklankan nanti.

Pada umumnya bahasa iklan memiliki prinsip sebagai berikut :
1. Iklan isi pernyataannya jujur, bertanggung jawab dan tidak bertentangan dengan hukum yang berlaku.
2. Iklan isi pernyataannya jauh dari unsure menyinggung perasaan dan merendahkan martabat negara,agama, susila, adat, budaya, suku dan golongan.
3.  Iklan isi pernyataannya menjiwai asas persaingan yang sehat.

SUMBER :

http://johnherf.wordpress.com/2008/04/16/bahasa-iklan-komunisuasif/
http://kuliahkomunikasi.blogspot.com/2008/03/belajar-iklan-bahasa-dalam-iklan.html
http://rhany333.wordpress.com/2010/03/10/iklan-bahasa-iklan-dan-bahasa-komunikasi/
http://tipspenulisanbahasaiklan.blogspot.com/